PPC Management

Is Pay-per-Click (PPC) Advertising Right for Your Local Business, Medical Practice, Law Practice or Accounting Firm?

Many types of businesses use Google Adwords, and/or Bing or Yahoo PPC advertising to get more customers and clients on the search engines. Some may even have tried Facebook or Yelp PPC advertising.

Why? Because your business, medical, dental, law and accounting firms website doesn’t rank high enough in Google, Bing or Yahoo to get more clients you need.

If it did rank high enough, you would have an option to forego the added expense of PPC advertising and still get more clients from online visibility and marketing. But if you don’t rank at the top and have an excellent organic ad message, then you can’t take advantage of the value of ranking at the top on Google (see Google Ranking Value).

If you haven’t read this, then please do. It’s worth it because it will help you understand why small business, professional business and medical practice SEO & SEM can get more clients.While the medical profession example is used here, it is equally valid, relevant and applies to local businesses of all types, including law firms and accounting firms.

So what should you do to get more customers and clients?

Think of it this way, invisibility on the search engines is like evidence in a trial that is unfavorable to your client. If you don’t deal with it, it will strangle and possibly kill your case. The treatment to fix your law firm invisibility is either get more clients with SEO & SEM or PPC.

For the doctors reading this you can think of it this way, invisibility on the search engines is like a terminal illness. If you don’t treat it, it will strangle and possibly kill your practice. The treatment for it is either Medical SEO and SEM or Medical PPC to get new patients.

For the local business owners and other professional services people reading this, invisibility on the search engines is like opening your business in the desert. No one knows you’re there, no one is going to go visit you there and your air conditioning bill is going to kill you. If you don’t relocate, you will go out of business.

The solution for this is either relocation SEO and SEM or Relocation PPC to get new customers. Location, Location and Location…or Positioning, Positioning and Positioning…Be Found and Get More New Customers!

Local Business, Accounting firm, Medical and Dental practice and Law firm SEO and SEM, performed expertly and consistently by the best team of SEO experts at Allied Business Connections, will get you top rankings in Google, Bing and Yahoo over time.

The more effort you allow us to put into it, the faster it will happen and keep happening as long as we keep it up and are competitive with your competition you will get more customers and clients.

In summary, Local Business, Accounting firm, Medical and Dental practice and Law firm SEO is a long term solution that costs more in the beginning, but delivers more cost effective results to get more customers and clients over the near and long term.

In contrast, Local Business, Accounting firm, Medical and Dental practice and Law firm PPC can deliver immediate and fast results, but is far less cost effective over the long term compared to Local Business, Accounting firm, Medical and Dental practice and Law firm SEO & SEM.

Unless the new customer/client value is so high that you can afford to compete for new customers/clients in both search engine markets, the 75% of new customers/clients that choose from the organic search results and the 25% that choose from the PPC advertising results.

If you have decided your Local Business, Accounting firm, Medical, Dental practice or Law firm needs to get more clients today what can you do?

Our Local Business, Accounting firm, Medical and Dental practice and Law firm PPC experts can research, develop, setup, manage and report on your expert Local Business, Accounting firm, Medical and Dental practice and Law firm’s PPC ad campaigns.

Each campaign must be managed by location (city) and for each area of your specific business type that targets different clients because they may be using different search keywords or phrases when searching on the Internet for your products and/or services that you want to compete for with your competitors to get more customers/clients.

To Get Started

For a free initial consultation concerning your current, former or potential Local Business, Accounting firm, Medical and Dental practice and Law firms PPC advertising campaign(s) to get more clients, contact us today at (630) 277-9239 or contact us to schedule a free initial consultation about how to get more clients.